The changing face of estate agency

The revolution is gathering pace.

Today's Independent has an excellent article headed "Online property search: the diy sellers", you can read it in full here.

In it the journalist says:

Customers are becoming increasingly autonomous, finding properties on the internet for themselves and seeking professional advice as and when they need it. With the vast majority of properties now advertised online, and tools that allow buyers to look at flats and houses from street level such as Google Street View, buyers don't need an estate agent in the same way they used to.

This strikes a chord with the way my business has changed since I set it up in 2003.

In the beginning my clients would have no knowledge of what properties were available and simply trusted me to show them a suitable cross selection. Some clients still act in this way.

However, there are a growing number who have spent ages scouring the internet and have a good feel for what is on the market - they may well even have found houses that look promising on paper. They are looking for someone who can "project manage" their purchase:

• add to their existing list of properties (by using local contacts, private sales, back street agents)


• do an initial sifting to weed out unsuitable prospects


• guide them through the buying process, offering independent advice and acting purely for them not the agent or vendor


• help in negotiating the lowest possible price


• act as a signpost towards other professional advisors (notaires, surveyors, lawyers, currency brokers, architects, builders, artisans, mortgage advisors)

The French market is going through the same fundamental change as the UK. Nightly television is full of adverts for private sale websites and for property portals. The number of traditional agents is diminishing (I was shocked to see that in the UK one in four agents have closed over the last two years).

I'm not saying that traditional agents are dead men walking, nor am I saying that they don't have a place in the market. Clearly they do and changes like this don't happen overnight. If I were selling my house I would still use local agents and would expect them to advise me on how to "dress" my house to the best effect and how to get the highest possible price for it.

What I am saying though is that customer needs and actions are changing fast. Buyers will need traditional agents less and less.

Sellers on the other hand will be looking to their agents to help them differentiate and stand out from the crowd.....if the agent fails to deliver this then more and more sellers will go it alone and Sarah Beeney may well be proved right when she says:

"The internet has removed the need for estate agents and that in the future it is likely that estate agents will be the preserve of complicated or "out of the ordinary" sales".

www.cognacproperty.com

Charente property - what makes it special?

I was chatting to an old colleague from Chestertons this week-end and he asked me that very question.

"I know you love it out there Graham, but what makes the houses so special"?

The answer was threefold:

• the cost of land & housing. Even with the pound & euro at virtually identical levels you can still find a beautiful family home for around €250,000.


• the landscape. Regular readers will have gathered that I love the region deeply - and not just when the vines and sunflowers have their annual battle for your attention.


• the care that the "artisans" take when renovating the older properties. The stone masons were adding a terrace to my in-laws house and when they finished they had created a couple of wonderful carvings into the stone at each end because they felt it was "appropriate", no charge of course.

I know that everyone has different views on what they want & don't want in an area (it's what makes the world such an interesting place) but I really do feel that we struck lucky back in 2003 when we decided, on a whim, to book into a hotel in Jarnac overnight.

www.cognacproperty.com

French property portal launches iphone app

The leading property portal over here is http://www.seloger.com/ who claim a 70% share of the online market (think rightmove in the UK).

They have just launched their own application for the iphone.

This is a big thing for the way that property searches will be undertaken in the future.

Imagine being in a town or village in France and having the ability to instantly see details of all properties available. Price, floorplans, pictures, cadastral plans and any other info you need.

You'll be able to drive around, discount areas you don't like and just concentrate on those you do. Stop for lunch in some off the beaten track restaurant, fall in love with the surroundings and simply consult your iphone to see which of the houses around are for sale.

Don't hold your breath though. Whilst this is a most significant step it still is just one step.

For the process to work 100% efficiently you'll need a portal that lists all houses for sale and you'll need every agent/owner to input the pics, plans et al in the first place.

Don't forget that this is a country where half of all houses bought & sold are still done so privately.

This isn't going to happen in the short term (1-2 years) or even medium term (5-7 years) ....but it will eventually happen.

Traditional estate agents, property finders and everyone associated with this industry are going to have to adapt to a new way of working.

It will take a generation to work through (I doubt that 20% of my clients over the past six years have an iphone or even the slightest desire to know what an app is) but unless you're coming up to retirement age you should ignore this new way of living at your peril.

www.cognacproperty.com

Buying agents - why you should use one...

OK - I'm biased as that's what I do for a living but if you're seriously considering buying a property in France then it makes absolute sense to use one.

You can get a good idea of what a buying agent does by reading this piece on wikipedia. The pertinent paragraph is:

The main advantages of using a buying agent are the savings in time and money and access to properties not available on the open market.

Whilst nearly all charge a registration fee (anything between £500 and £2500) and a percentage of the purchase price of the property (usually between 1.5% and 2% of the sale price), the agent’s negotiating skills and access to properties before they reach the open market often mean that clients purchase properties for substantially less than they would if they went to estate agents or vendors directly.

Buying agents will preview properties for each client, shortlist the most suitable, and usually accompany clients on viewings of the shortlisted properties.

Now, if it makes sense to use one in the UK or USA it must make even more sense if you're buying in a country with a different process, legal system and language.

Just make sure that the person you use is fully legit. Ask to see their "carte professionelle" and copies of their professional indemnity insurance.

A good starting point would be to look here to see if there's one near where you want to buy or by contacting the French national federation of house hunters here.

It's worthwhile doing the research - a good buying agent will save you time & money as well as giving you peace of mind.

www.cognacproperty.com

France "most popular destination" for expats

The Halifax have just issued some research claiming that 16% of British expats currently live in France which tops the charts ahead of Spain (10%).

This comes hot on the heels of research by BNP Paribas that says Britons will make up 20% of all overseas buyers in France during 2009.

It's no surprise that France remains popular with Brits - either as a place for a second home or indeed to move here permanently. There's a good reason why it's the most visited country in the world with 82 million foreign tourists making an annual pilgrimage.

In troubled economic times you need this kind of heritage and stability if you're thinking of investing in real estate - prices may well tempt you to open a gite business in Bulgaria but are you sure it's going to be popular with the punters!

Ultimately though we Brits love it over here because of one thing, perfectly described by Jean Anouilh:

"Everything ends this way in France - everything. Weddings, christenings, duels, burials, swindlings, diplomatic affairs -everything is a pretext for a good dinner".

www.cognacproperty.com

UK housing recovery "unsustainable"

My old friends at JLL research are predicting that the current recovery in the UK housing market is not going to last, with prices predicted to fall 7% in 2010. Here's what they say:

"Our view is that the present recovery is quite fragile and that at sometime over the next six months housing market sentiment and prices will fall back. This could occur quite naturally or have a trigger event."

The bit about a trigger event is interesting as I too feel that there's still a huge amount of nervousness about both the economy and the housing market.

I don't think it would have to be anything too dramatic (such as a terrorist attack) either...any excuse would do. The next election must be held before 3rd June next year and markets often go totally quiet in the run up.

It's unusual for an estate agent (OK...international property consultancy) to publicly be so bearish but it does make a refreshing change from some of the idiotic comments we've had to listen to over the past few weeks (Things are great, never been so busy, record enquiries etc).

www.cognacproperty.com

Property marketing - the shadow of Google

Two separate events have got me thinking over my coffee & croissants this morning.

The first was a tweet from Sarah Beeny about the new property portal she has created. You can see it at http://www.tepilo.com/

It has been brilliantly designed and is friendly and easy to use. You can promote your property online for free and get online guidance throughout the process. There's even an "Ask Sarah" button although somehow I can't see her sat in an office waiting for mundane emails from all and sundry.

Rightmove, Primelocation and Propertyfinder have sown up the market in terms of listing sites for agents to post details but I think that Sarah Beeny's site has a genuine chance of influencing the market in terms of private sales. People have been trying to do this since the internet launched (and before) but nobody has really succeeded.

The second event was when I stumbled across Ben Wood on twitter. He's Head of Property at Google and you can read one of his white papers by following this link.

I guess that even Google themselves don't know in which way their "property" team is going but we shouldn't underestimate the power of what is now probably the biggest brand on earth.

When I started my French property search business in 2003 I used to send clients photos of properties I had seen for them. Now, thanks to Google I can also upload video and zoom in on the house and locality from outer space down to the tiles on the roof. Researching the area (shops, schools, parks, events) is also a doddle.

A year ago Google announced that they were going to exploit some of their existing data and technology and the Times ran a short piece with the headline "Google ventures into the property market".

Now, they have just announced a major sponsorship of this years prestigious "What House" awards.

The house buying process is being flipped on it's head as you read this post. At the moment Google are researching, innovating and hovering....pretty soon they may well swoop.

www.cognacproperty.com

Property finder network takes off

Mixed messages still coming out of the UK.

FTSE 100 over the 5,000 mark (hurrah) and house prices are either on the rise (Halifax) or it's a false dawn (Ernst & Young).

One thing is for sure though. The activity levels of our French property finder network are beginning to take off.

I'm not claiming that we're all inundated but as the guy from Savills so eloquently put it "A year on (from the collapse of Lehman Brothers) power has been restored and there's a flicker of hope".

I've just taken a phone call from Caroline who is based in Mayenne. She has had clients over from Thailand and, after a week-end of hard negotiations, they have just had an offer accepted on a beautiful property. I'm thrilled for Caroline as she had put her heart & soul into finding something truly special for them.

Janine in Bayeux is flying - she's bought two houses for clients in the last few weeks and is slap bang in the middle of another search now.

Rebecca in Nice reports the same with a couple of offers accepted and more clients out shortly.

We've also just taken on mandates for further searches in the Dordogne, Aquitaine, Perpignan and Chamonix too.

The good news is that a lot of these enquiries are non-UK related (we've recently been instructed by clients from Hawaii, South Africa, Sweden, Canada and Asia)....hopefully this means that when the UK market does come back we should have real cause for optimism.

If you'd like to discuss joining the network (we're currently 12 across France but plan to be 50 by the end of 2010) you can email guy@frenchentree.com and he'll send you a prospectus.

Alternatively just pick up the phone and I'd be happy to chat about it.

www.cognacproperty.com

Plan International - because children are at the heart of everything we do

It's been a while since I linked to Plan International and having just finished reading the girls a bedside story I figured it would do no harm to say that I think this is a truly worthwhile charity.

We sponsor a child in Kenya. His name is Mutie and his life is just so different to ours.

The things we take for granted like water, food, electricity, schooling and healthcare don't come so easily in his remote Kenyan village.

Plan help equip the villages with the tools and knowledge to implement long term change - on top of this we've been able to send gifts to Mutie such as a football with accompanying letter and pictures from the girls.

In return he has sent us pictures of himself and family and even letters that are translated by Plan staff in Kenya.

Donations don't have to be huge and if you get half the satisfaction from it that we do then it will truly be money well spent.

To sponsor a child click here.

www.cognacproperty.com

waiting for my .......@gs.com enquiries

Interesting article from the Sunday Times about the return of the bonus culture in the city.

Any of you bankers at Goldman Sachs (or indeed any other financial institutions) looking for an innovative way of spending your money should look no further.

Not only is Cognac renowned throughout the world as the home of Remy Martin, Courvoisier, Hennessy and Martell but it's a beautiful town in it's own right. Just look at what it has to offer:

• second sunniest part of France


• airport with direct flights to the UK


• TGV access to central London


• Glorious chateau's with views over the vineyards or townhouses in the historic old quarter


• choice of michelin restaurants or sampling the rustic 10€ local "plat de jour"


• the caché associated with one of the worlds top 10 brands

So, @GS people, it's time for an investment that you can make with your heart as well as your head.

Just imagine the envious looks on your colleagues faces as you sneak away from the dealing desks to compare your week-end pad in Cognac with their dull old bolt holes in Cornwall or Shropshire.

www.cognacproperty.com

French property - parallels with the UK market

Interesting article in the Daily Telegraph about the UK property market one year after Lehman Brothers collapse.

This bit really struck home:

The day recession dawned will linger in the minds of estate agents for years. “The effect of Lehman’s demise was immediate and immense,” says Ed Lewis, head of new homes in London for Savills. “It was as if the telephone sockets had been ripped from the walls and the lights turned out. Many of the younger agents had never seen anything like it. A year on and power has been restored, to a flicker of hope, anyway, and the telephones have just started to ring again.

It was the same here in Cognac. I'd been merrily sailing along for five years and new clients just seemed to appear out of thin air. France is an incredibly popular destination and overseas buyers will always need someone to find and then advise upon their investment.

Then, within the space of 24 hours, everything changed and the world just hunkered down.

Like the chap at Savills though my phone has been ringing for a few months now and the lights are flickering back on.

As it says at the end of the Telegraph article I'll be looking forward to the 15th September so I can say that "the year" is behind us. It's not quite a reason to crack open the Dom Perignon but the senior partner and I might risk a little of the local "methode traditionnelle".

www.cognacproperty.com

OK - so I'm not Bill Gates or Larry Page

One innocent blog entry about how much I like i google and I've unleashed a torrent of abuse.

I guess I should have realised at school when I was hanging out with the nerds & the geeks rather than the cool guys or the sports "jocks" that something like this would happen.

My latest words of wisdom have come back to haunt me in spades now as I'm getting texts, voicemails, tweets, emails et al taunting me for being behind the times.

Please bear in mind that the senders of these missives are the ones that were always found at the front of the classroom, in the kitchen at parties and invariably were the last ones picked at any kind of sport.

And as for girls.....forget it.

So chaps - I may well be behind the new technology wave rather than riding it but let's face it...the coolest kid at school was never going to get a job in IT was he....

www.cognacproperty.com

How cool is i google?

OK - I realise that I'm probably a bit slow off the blocks here but I've just discovered igoogle and have created my own personal home page.

As well as the usual search facility my default page now also has:

• the 5 day weather forecast for the charente valley


• real time (almost) changes to my stock portfolio


• the 10 newest messages I've received on gmail


• a french/english translation tool for when I come across a word I don't know


• google map, centred on my house, so I can plan route times when visiting houses

It's absolutely brilliant and I'm sure I could discover a zillion other add-ons if I didn't have to actually get on and do some work!

www.cognacproperty.com